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	<title>A&#38;L Enterprises Tech Line &#187; A4</title>
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		<title>Apple Table features an Apple Processor?</title>
		<link>http://anlenterprises.com/2010/01/27/apple-table-features-an-apple-processor/</link>
		<comments>http://anlenterprises.com/2010/01/27/apple-table-features-an-apple-processor/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 03:49:37 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[A4]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.anlenterprises.com/?p=526</guid>
		<description><![CDATA[One of the most interesting things I&#8217;ve read today about the Apple iPad (http://www.apple.com/ipad/) was that it featured it&#8217;s own processor- the Apple A4.  This is a custom processor that runs at 1Ghz and is supposed to be very power efficient &#8211; which would be essential in a tablet.  From what I can tell a [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most interesting things I&#8217;ve read today about the Apple iPad (<a href="http://www.apple.com/ipad/">http://www.apple.com/ipad/</a>) was that it featured it&#8217;s own processor- the Apple A4.  This is a custom processor that runs at 1Ghz and is supposed to be very power efficient &#8211; which would be essential in a tablet.  From what I can tell a consumer company creating it&#8217;s own chip is a break from trends &#8211; as even Apple switched to Intel for it&#8217;s computers.</p>
<p>Overall I was a little underwhelmed by the iPad &#8211; except for the price.  I was pleasantly surprised that it wasn&#8217;t as expensive as I thought it might be &#8211; going from $499 to $899 &#8211; based on memory and 3G capability.  This price point may actually be reasonable &#8211; considering the device essentially compares to the netbook niche.  That&#8217;s what I see this as &#8211; as Apple&#8217;s positioning between a smartphone and a laptop.  For that price you may actually get some sales &#8211; more than just Apple addicts &#8211; but for people who just want to surf the web, check their e-mail, read a book, listen to music, watch a movie &#8211; not a full computer but something easy to use.</p>
<p>I don&#8217;t know how much of an advantage their own chip has &#8211; it might depend on how much it cost &#8211; versus how much better it is than Atom or ARM based chips.  It is an interesting trend  toward power efficient processors &#8211; after the era of chips being a fire hazard.  I think that&#8217;s where windows mobile as always had a problem &#8211; as it&#8217;s not very power efficient &#8211; vs. the old Palm phone I have.  This tells you something about Apple &#8211; they made it themselves instead of using someone&#8217;s technology -because they could.  It&#8217;s something Google would do (oh wait &#8211; they made their own phone hardware and OS).  It definitely has a better cool factor than a Chrome based PC &#8211; even though those might be more functional in some core ways &#8211; but the &#8220;thinner&#8221; device seems to be in now&#8230;</p>
<p>Here are a few links related to the A4:</p>
<p><a href="http://www.theiphoneblog.com/2010/01/27/ipad-debuts-apples-custombuilt-a4-systemonachip/">http://www.theiphoneblog.com/2010/01/27/ipad-debuts-apples-custombuilt-a4-systemonachip/</a></p>
<p><a href="http://news.cnet.com/8301-13924_3-10442684-64.html">http://news.cnet.com/8301-13924_3-10442684-64.html</a></p>
<p><a href="http://en.wikipedia.org/wiki/Apple_A4">http://en.wikipedia.org/wiki/Apple_A4</a></p>
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